SCB is one of the largest government financial services institutions in Saudi Arabia. Front-line employees in SCB Commercial Client Group found it increasingly difficult to quickly find the information they needed to serve the loan requests of its Saudi citizen clients. SCB deployed its new public portal based on the Interactive Saudi Arabia Content Management System (CMS) (WEBLISHER.NET) developed on .NET platform and running on MS SQL server 2005. Now, Saudi citizens can apply for loans online and the client support group can follow up those loan requests through the portal according to job roles already defined. Employees see a simpler interface with easy navigation and single-click access to key Web-based information and applications they need from the portal's home page. The new portal was enthusiastically adopted and is producing immediate business benefits including an average 25 percent speed improvement in standardized informative tasks, faster customer service, more efficient administration and standardized content publishing.

Situation

Saudi Credit Bank (SCB) is one of the important Governmental pillars in the domain of providing soft loans to the citizens of the Kingdom of Saudi Arabia. It was founded to enable the Saudi citizens to contribute and have an active and influential role in the Saudi Economy. To enable greater diversification of the bank's activities and development of its systems a new Royal Decree No. M/34 dated 1/6/1427 H (corresponding to 27th of June 2006G) was issued.

Saudi Credit bank partnered with Interactive Saudi Arabia to build its new public portal, the latest Information Technology project implemented by the bank to facilitate the modernization of its informatics infrastructure aimed at increasing the efficiency and improve the performance of the banks services and electronic transactions.

Challenges:

With a growing community and the need to identify different forms of banking transactions which make use of the Internet as a means of easy communication and transactions, the bank took the initiative to enhance the banks service offering to the public which improved the banks operations and simplified the loan application cycle for its customers.

Solution: A dynamic public portal with full functionality built with a WEBLISHER.NET Content Management System.

The public portal provides an opportunity for the bank's clients, or potential clients, to gain access to the bank’s news, programs and services as well as the ability to apply for additional services.

Solution Objectives:

• Provide a compelling way for the general public to learn about the banks services and offerings.
• Provide a simple and convenient way to apply for bank loans and communicate with the customer services.
• Improve the banking operations and reduce redundant and repetitive work.
• Reduce the time spent in obtaining a service from the bank.

“The portal facilitated the banking operations and allowed the client services group to offer more services to the Saudi Citizens with the same staff capacity ” Mohamed Al Suhibany , IT Officer

Technologies:

• Microsoft Windows Server 2003
• Weblisher.Net CMS
• Microsoft SQL Server 2005
• Microsoft .NET Framework
• Microsoft Visual Studio.NET 2005

Benefits:

• Interactive and attractive bank presence on the Internet.
• Serving more clients in a shorter time.
• Maximizing the productivity of the banking staff.
• Offering more services to the public.

“It is much easier now to apply for a marriage loan through SCB public portal , before, we had to visit the bank many times to get our loan approved, now you do everything online and just visit the bank once to receive your loan.” Nasser Al-Haddab Saudi citizen.